Industrial manufacturing · Website

Engineering Technologies
Industrial website and B2B product catalog

Task and context

What needed to be created or changed

We designed a corporate website for a pipeline-valve manufacturer serving oil and gas, nuclear power, shipbuilding and chemical production. The solution brings product filtering, technical specifications, certification records and a 3D production tour into one B2B catalog.

Solution and impact

Studio scope: Web Design · Development · Product Catalog
Industry: Industrial / Pipeline Fittings

01 / Initial challenge

Prospects moved from a general company presentation to a consultation without one route through industry, product and specifications.

02 / What changed

The journey starts with an industry need, continues through the catalog and technical card, and carries product context into the inquiry.

Impact model

1,5 – 3%

Product-card to inquiry

Valid inquiries ÷ unique product-card visitors; qualified B2B traffic.

3 – 6%

Contextual CTA CTR

Unique clicks ÷ users who viewed the CTA.

30 – 45%

Qualified lead share

MQLs ÷ valid inquiries using pre-agreed criteria.

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