Manufacturing · Brand and website

ForestOff
Brand identity and product catalog website

Task and context

What needed to be created or changed

We created a brand identity and catalog website for ForestOff, a full-cycle furniture and wood-slab manufacturer in Sochi. The project covers the logo system, brand book, business cards and a digital product catalog.

Solution and impact

Studio scope: Branding · Identity · Web Design
Industry: Wood / Premium Furniture

01 / Initial challenge

The range and material specifics required a manager to explain the offer before a product or wood species could be selected.

02 / What changed

Brand and catalog form one system: users explore materials, narrow the choice and submit an inquiry with product context.

Impact model

1 – 2,5%

Product card to inquiry

Valid inquiries ÷ unique catalog product-card visitors.

20 – 35%

Filter usage

Users applying a filter ÷ catalog visitors with available filters.

50 – 70%

Structured inquiries

Inquiries carrying selected product or material ÷ catalog inquiries.

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