Health and beauty · Website

Так легко
Brand and website redesign

Task and context

What needed to be created or changed

We redesigned the identity and website of the Tak Legko health and beauty center in Saint Petersburg. The new structure brings 10+ service areas, current offers and online booking into one consistent catalog.

Solution and impact

Studio scope: Redesign · Web Design · Brand Identity
Industry: Beauty / Cosmetology

01 / Initial challenge

Choosing a service and time required checking current conditions and completing the booking through an administrator.

02 / What changed

The catalog explains the service and leads to an available slot that can be booked online without a separate call.

Impact model

3 – 6%

Service to confirmed booking

Confirmed bookings within seven days ÷ service visitors with an available slot.

45 – 65%

Booking completion

Confirmed bookings ÷ users starting available-slot selection.

25 – 45%

Digital booking share

Bookings created online ÷ all confirmed bookings for comparable services.

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